Contemporary Marketing in Tourist Industry .
نویسندگان
چکیده
منابع مشابه
Effects of Story Marketing and Travel Involvement on Tourist Behavioral Intention in the Tourism Industry
Story marketing has been widely applied to modern societies. As a matter of fact, attraction is a critical part of tourism for any visitor attractions throughout the world. A visitor attraction requires sufficient attraction to appeal to customers’ interests. Story marketing is currently the most popular marketing strategy. The success of using stories in visitor attractions as a marketing tact...
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Search engine marketing (SEM) has become an important strategic tool for destinations and tourism organizations to promote and advertise online. Due to the dynamic and constantly evolving relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argued that a new model must be conceived to capture these relationships in order to better in...
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ژورنال
عنوان ژورنال: Ekonomiczne Problemy Turystyki
سال: 2016
ISSN: 1644-0501,2353-3188
DOI: 10.18276/ept.2016.1.33-01